Thursday, June 4, 2009 6:30 PM
Location: 33rd St. and 7th Avenue Penntop North - 18th Floor
Event ID: 10234009
Session Type: Panel-Business-Technology Session Level: Beginner-Intermediate
Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and to exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup we will take a look at and discuss the foundation and the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology early and how you can benefit from improved semantic matching in advertisement.
Sacha Carton, Director of the Board, ad pepper media (http://www.adpepper.com) David Dunne, EVP/COO, Edelman Digital (http://www.edelman.com) Geoff Reiss, General Manager, Digital Newsweek (http://www.newsweek.com) Evan Sandhaus, Semantic Technologist, New York Times (http://www.nytimes.com) Amiad Solomon, Founder & CEO, Peer39 (http://www.peer39.com) Paul Sundue, Director of Online Production, DDB (http://www.ddb.com)
Marco Neumann, KONA
Eric Hoffer, Second Integral