Semantic Advertising: Difference between revisions

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URL: https://www.meetup.com/semweb-25/events/10234009
URL: https://www.meetup.com/semweb-25/events/10234009


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Session Type: Panel-Business-Technology
Session Level: Beginner-Intermediate


Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and to exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup we will take a look at and discuss the foundation and the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology early and how you can benefit from improved semantic matching in advertisement.
Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and to exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup we will take a look at and discuss the foundation and the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology early and how you can benefit from improved semantic matching in advertisement.
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[[Eric Hoffer]], Second Integral
[[Eric Hoffer]], Second Integral
===Photos===
[https://secure.meetupstatic.com/photos/event/2/a/1/f/highres_490750783.jpeg https://secure.meetupstatic.com/photos/event/2/a/1/f/600_490750783.jpeg]
Session Type: Panel-Business-Technology
Session Level: Beginner-Intermediate


[[Category:Event]]
[[Category:Event]]

Latest revision as of 11:15, 8 June 2020

Thursday, June 4, 2009 6:30 PM

Location: 33rd St. and 7th Avenue Penntop North - 18th Floor

Event ID: 10234009

URL: https://www.meetup.com/semweb-25/events/10234009



Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and to exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup we will take a look at and discuss the foundation and the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology early and how you can benefit from improved semantic matching in advertisement.

Panel Moderators

Mills Davis, Managing Director, Project10X (http://www.project10x.com/)
Mike Dunn, CTO & VP, Interactive Media, Hearst Corp (http://www.hearst.com)

Panel Members

Sacha Carton, Director of the Board, ad pepper media (http://www.adpepper.com)
David Dunne, EVP/COO, Edelman Digital (http://www.edelman.com)
Geoff Reiss, General Manager, Digital Newsweek (http://www.newsweek.com)
Evan Sandhaus, Semantic Technologist, New York Times (http://www.nytimes.com)
Amiad Solomon, Founder & CEO, Peer39 (http://www.peer39.com)
Paul Sundue, Director of Online Production, DDB (http://www.ddb.com)

Organizer

Marco Neumann, KONA

Eric Hoffer, Second Integral


Photos

600_490750783.jpeg


Session Type: Panel-Business-Technology
Session Level: Beginner-Intermediate