Open Graph Marketing

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Location: New Work City - 412 Broadway, Floor 2, New York, NY, 10013


Please be advised that this is not a regular Lotico New York Semantic Web event. In an attempt to introduce the Semantic Web community to the marketing side of the business we (Lotico New York Semantic Web / New York Social Media group) will organize this special event.


Co-Founder and CEO Jeff Fernandez will be presenting an online training platform that helps people use the Internet by producing engaging video courses on the most relevant websites for businesses, called Grovo ( (

Nick Narodny, Cofounder and Chief Content Officer will demo how to create a custom Facebook Tab without coding in FBML and show how to track the success and popularity of specific blog authors or content subjects with Google Analytics.

KEYNOTE: Vidar Brekke (, Emerging Media Strategist at DefinedLogic ( will talk about Open Graph Marketing

Mr. Brekke is the Emerging Media Strategist for DefinedLogic, an NJ-based enterprise web tech consultancy. At DefinedLogic he also heads up product development for Open Audience Manager, a Software-as-a-Service platform designed to help marketers fully leverage Facebook’s Open Graph. He has over a decade of experience with interactive strategy, production and product development from Fortune 500s to start-ups. He is also engaged in the NYC interactive community and is the organizer of the New York OpenCoffee Club - a technology and media innovator network with over 700 members. Before joining DefinedLogic he founded Social Intent LLC, a Mobile and Social Media technology consultancy serving brands such as Coca-Cola, Random House, Estee Lauder & Equifax. Previously he’s been a VP of Marketing for JPMorgan Chase, Account Planner for Ogilvy, and VP of Marketing for Linkstorm. Mr. Brekke graduated Sergeant from the Norwegian Naval Academy, has a B.A. in Sociology from the University of Bergen, Norway and earned his M.A. in Communications from SUNY Albany.

Presentation will cover the following topics:What is the Open Graph

  • What the marketing potential today and in the future with the Open Graph
  • How to implement Open Graph correctly
  • How does the Open Graph play along with Facebook’s Social Plugins
  • What will be Open Graphs impact on search engine optimization

Agenda: 6:30 - Show up at the event, meet other members
6:45 - Meetup starts - Introduction
7:00 - Demo session
7:25 - Keynote + Q & A
8:00 - Networking

Map & Directions:

Entrance on Streetview: